The formula for making you, the listener, mad hasn’t changed a bit, yet people keep falling for it. It amazes me.
… I have found anytime you express an opinion, half the people that hear it are going to disagree with you by law of averages. If you embellish the opinion with confidence and cockiness, then you’re getting into generating hatred and so forth. There are a lot of people who would like to be confident about what they think. Most people aren’t. Most people are trepid about what they think. And if they are subjected to someone such as myself who’s not, it tends to offend them. But the key is knowing that nobody can get everybody to like them.
Keeping in mind that the law of averages indicates that half the people who listen to you are not going to like you, (you’ve) still got to find a way to make those that don’t like you to enjoy listening to your program and that is really the key to the entertainment that people turn on radio to be entertained, entertained, entertained. … A lot of people say, “Do you really believe the stuff you say?” I don’t know. That’s for you to figure out.
– Conservative Pundit Rush Limbaugh, 1990s TV interview